Algonquin college

Capturing a local apple orchard's rustic charm.

Branding
Logo Design
Web Design
College Project

I created a visual identity system to capture the orchard's rustic charm that their visitors love, applied across various touchpoints to create a cohesive brand experience.

Over the years, Furry Tales Cat Rescue from Smith Falls, Ontario has quickly grown from a one-woman organization, to a 100% volunteer-run non-profit with over 5000 cats rehomed since its establishment in 2015. For a school project, I gave the rescue a visual makeover to reflect the rescue's growth, reputation and dedication to helping cats in need.
The clean, minimalistic design with soft curves and colours that invoke feelings of compassion and trust reflects the rescue’s dedication to saving cats near and far while attracting their primary demographic of volunteers, adoptors, fosters and other supporters.
Furry Tales Cat Rescue business cards

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