Zerto Logo

Zerto, a European-inspired cheese brand, approached Greenmelon Inc. in need of a brand refresh. They felt their current visual identity did not effectively capture the high-quality nature and price point of their products, and their packaging struggled to stand out on crowded retail shelves.

Our approach focused on positioning Zerto as a high-quality, authentic brand to their target demographic. Beyond cheese, we looked to markets like fine wine and olive oil for inspiration, so the design direction would resonate with the consumer’s existing purchasing habits.

With the redesign of their logo, followed by the development of a new brand and packaging system, Zerto’s revitalization delivers a timeless feel that stands out in the competitive cheese aisle as a reliable and premium choice.