Algonquin college

Reimagining a local cat rescue’s brand to reflect their growth & mission.

Branding

Logo Design

College Project

I designed a logo and visual identity for a local non-profit cat rescue to appeal to volunteers, donors and other supporters with an updated, friendly look.

Over the years, Furry Tales Cat Rescue from Smith Falls, Ontario has quickly grown from a one-woman organization, to a 100% volunteer-run non-profit with over 5000 cats rehomed since its establishment in 2015. For a school project, I gave the rescue a visual makeover to reflect the rescue's growth, reputation and dedication to helping cats in need.

The clean, minimalistic design with soft curves and colours that invoke feelings of compassion and trust reflects the rescue’s dedication to saving cats near and far while attracting their primary demographic of volunteers, adoptors, fosters and other supporters.